You’ve probably heard it a hundred times: backlinks are one of the most important ranking factors in SEO. But knowing that and actually getting backlinks are two very different things.
So, how do you get more backlinks for your website — without spending a fortune or learning black magic? In this guide, we’ll walk through the easiest and most reliable ways to get backlinks that help your rankings, traffic and domain authority grow.
Why Backlinks Still Matter in 2025
Google may update its algorithms often, but backlinks remain a core ranking signal. The more high-quality sites that link to you, the more trustworthy your content appears.
Here’s what good backlinks do:
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Improve your search engine rankings
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Send referral traffic from other sites
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Increase your domain and page authority
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Help Google discover your pages faster
Let’s explore how to get them — easily.
1. Create Something People Want to Link To
Before you ask anyone for a backlink, give them a reason to care.
Examples of link-worthy content:
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In-depth guides
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Unique research and statistics
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Infographics or data visualisations
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Tools, calculators or templates
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Controversial or original takes
Pro tip: Use Ahrefs or BuzzSumo to see what content gets the most links in your niche — then build something even better.
2. Use HARO and Featured.com to Get Press Mentions
HARO (Help A Reporter Out) connects journalists with sources. Responding to queries can earn you links from high-authority publications.
Steps:
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Sign up as a source on HARO or Featured.com
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Get daily queries related to your industry
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Submit quick, valuable answers
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Get quoted (and linked!)
This is one of the easiest ways to get backlinks from trusted media outlets.
3. Guest Post on Industry Blogs
Write an article for another website in your niche and include a link back to your own.
✅ Choose blogs that are reputable and have traffic
✅ Tailor your pitch to their audience
✅ Include 1–2 contextual links to your site
✅ Don’t over-optimise anchor text
Want help finding sites to pitch? Use tools like Pitchbox, Respona or just a Google search like:[your topic] + “write for us”
4. Find Unlinked Mentions and Turn Them Into Links
Sometimes, people already mention your brand, product or content — but forget to link.
How to find them:
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Set up Google Alerts for your brand name
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Use tools like Ahrefs or BrandMentions
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Reach out and politely ask for a link
It’s low effort — they already talked about you!
5. Use the “Skyscraper” Technique
Coined by Brian Dean, this strategy is about one-upping existing content.
How it works:
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Find top-ranking content in your niche with lots of backlinks
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Create something better — more detailed, more up-to-date, better designed
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Reach out to the sites linking to the original and offer yours as an improved alternative
Time-consuming, yes — but incredibly effective for getting more backlinks.
6. Leverage Social Proof and Testimonials
Offer testimonials to tools, agencies or services you’ve used. Companies often link back to users who vouch for them.
Bonus: These are often homepage links — high authority!
7. Add Your Site to High-Quality Directories
While directories aren’t as powerful as they once were, relevant and trusted directories still offer value.
Look for:
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Local business directories (e.g., Yelp, Google Business Profile)
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Industry-specific sites
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Niche aggregators
Avoid anything that looks spammy or has thousands of outbound links on every page.
8. Repurpose Content on Different Platforms
Turn your blog post into:
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A Medium article
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A LinkedIn post
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A Reddit guide
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A YouTube video
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A SlideShare presentation
These platforms often allow links back to your site in bios or descriptions.
Final Thoughts
Getting more backlinks doesn’t have to be a painful, overly technical process. With smart content, basic outreach and a few helpful tools, you can build a strong link profile without begging or spamming.
Start with just one or two tactics from this list — the easiest ways to get backlinks are often the most overlooked.